The British streaming service, NOW, is gearing up for a transformative redesign launching February 18, 2025. Previously known as NOW TV, it offers contract-free access to Sky TV channels over the internet.
With a fresh user interface and improved search functionality, NOW aims to enhance viewer experience across devices. Expect a roll-out of more content, including dedicated Kids profiles and curated sports collections.
The overhaul, powered by NBCU’s Global Streaming Platform, debuts in the UK and Ireland before expanding to Italy and Germany.
