In the UK, JD Wetherspoon, a popular budget pub chain, introduces a breakfast deal: a small full English at £2.99. With over 650 locations participating, the menu boasts options like breakfast muffins and assorted drinks with unlimited refills.
Founded by Tim Martin, Wetherspoon champions affordable dining. Despite most following the £2.99 promo, 117 pubs set the price at £3.99, and 3 locations at £4.99. Exclusions are Ireland and some key travel hubs.
This initiative strengthens the company's value-offering commitment amidst economic pressures, making breakfast accessible to many.