Americans inject £1.2bn into Scotland's economy, driven by ancestry quests!
Around 25 million Americans trace their lineage back to Scotland, with many venturing to the rugged landscapes in search of their heritage. American tourists now comprise 20% of visitors, spending more than a third of the international tourism income.
Visit Scotland highlights landscape, culture, and a personal connection as key attractions. The search for family roots, often facilitated by businesses like Kilted Cousins, offers profound insights into personal histories. Explore Scotland, connect with ancestors, and find unexpected tales in your family tree!