Activision is creating simulations that might blur reality in one of the spookiest industry advancements in video gaming.
The company, especially through its popular Call of Duty franchise, employs technology aimed at keeping players engaged—and spending money—by emulating humans with AI and using players' own devices for simulations.
By making NPCs seem human and tweaking player performances, the goal appears to keep players hooked longer. These practices raise ethical concerns as they benefit Activision by encouraging spending while quietly manipulating real-world gaming experiences. The company’s silence on these issues doesn’t help its cause.
